Digital asset management (DAM) platforms provide a central, self-service repository that enables organisations to govern, organise and distribute all digital content at scale. This research explores how DAM supports enterprise-wide content operations—from marketing and sales to HR, legal and external partners—while ensuring brand consistency and efficient collaboration. 

It highlights the essential capabilities leaders should expect, including AI-driven metadata, workflow automation, rights management, integration across martech and business ecosystems, and expanding compliance requirements. Use this report to evaluate how modern DAM solutions drive content reuse, operational efficiency and intelligent automation in an evolving, AI-shaped landscape.