From Strategy to Transformation: How IT-Marketing Collaboration Drives Innovation in the Era of AI

From Strategy to Transformation: How IT-Marketing Collaboration Drives Innovation in the Era of AI

Explore how IT and Marketing are increasingly interconnected in the era of AI and digital transformation. CIOs and CMOs alike are leveraging data, technology, and creativity to drive business outcomes, enhance customer experiences, and foster collaboration across departments. Drawing from the expertise of IBM, this session will delve into how IT strategies enable marketing agility and how marketing demands influence IT innovation, creating a synergy that propels organisations forward. Gain insight into the strategies that drive success in the ever-evolving digital landscape.

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